Having a plastic surgery practice isn’t easy, and gaining prospective clients is even harder. In an ever competitive market, it is more important than ever to have an online presence and a website that will ensure prospects will turn into clients. If your website is not up to scratch, your prospective clients will go elsewhere. It pays to get your marketing and website perfect, as this is your shop front and your need to impress your visitors. In this article, we will go through how to market your plastic surgery and drive leads to your website.
Create A User-Friendly Cosmetic Surgery Website
If you haven’t got a website, then you’re missing out on a lot of business. A website, as said before is your shop front and you need to wow your customers. No matter where people hear about you, the first place they are going to look for you is through your website. If you haven’t got one, then they will go to a website that provides all the information and is easy to contact. For your website to be successful, you need to ensure that it is user-friendly, stunning and has contact forms scattered throughout the website for easy contact. Visitors need to be able to find what they need with ease and have enough information to ensure that when they contact you, they feel comfortable with their decision. Include before and after images, testimonials from past patients, social media links, awards and anything else that will help to ensure trust.
Dominate Google Search Results with SEO
Once you have your website up and running, it’s time to optimise this for your best friend, Google. Google and other search engines are going to bring you traffic to your website, if you stick to their rules. Optimising your website with SEO will allow your website to show up on search engines for keywords your visitors or searching for.
For example, if they are searching for a mummy makeover, then you need to have a page on your website for that search term. With all the information they will need to make an informed decision. Recovery, who is suitable, before and after pictures and all other information should be on your website. You can easily rank for these keywords when you submit your site to directories, but ensure your address, name and phone number are the same on each. You can also rank by providing all the information above and link building. Do all of this and you will have a long-term marketing strategy.
Utilise Paid Search For Faster Success
As SEO is your long term marketing strategy, you need some faster success whilst your waiting. As Google will be your best friend, it is worth using Google Ads Pay Per Click (PPC) campaigns as your second strategy. PPC is when you bid for certain key terms where your ad will appear at the top of the search engine results page, even above the organic SEO websites. Your success will come down to your budget, but this will guarantee some quick wins.