SEO, which stands for search engine optimisation, is all about making sure that your website is visible when people search for a term relevant to your business on a search engine like Google, your website appears. There are so many benefits of SEO, a few of which we are going to discuss today, but the most important thing that we can tell you is to make sure you choose your agency wisely, no matter you’re a company where people apply for an IVA or you’re a fashion brand! There are so many agencies out there who promise results but never achieve them, so it is really important that you go with a well reviewed and recommended agency who are clear about what they are able to offer and how they are going to report that to you. When you have a good SEO agency, it can truly transform your business.
It’s Cost Effective
The first benefit of SEO for your business is that it is very cost effective. You don’t actually pay for the space on the search engines like you do with other channels like PPC, but you simply pay the agency for their expertise and then once you rank well, you can reap the benefits of the strong position. As long as you continue to work with them and maintain the position (alongside working on other keywords), then you can reap the benefits of years to come.
You Target People Looking For Exactly What You Offer (Also Cost Effective)
Another benefit of SEO is that you are investing in targeting people who are looking for exactly what you offer. When SEO is done well, your website should be targeting keywords that are highly relevant to what you offer, also known as qualified traffic. For example, if you are looking for dental SEO and you are based in Leeds, you would want to target terms like “Invisalign in Leeds”, “teeth whitening in Leeds” or “preventative dentistry in Leeds”, as people landing on your website are highly likely to be interested in what you have to offer. The reason this is more cost effective compared to other channels is that you aren’t spending advertising budget and targeting people who might be interested in what you have to offer, like you are with billboards, radio ads and some other digital marketing techniques, but you are investing money in people searching for exactly what you offer!
Also, SEO helps to improve the credibility of your business. All of the SEO best practices help to make your website more reliable, from up to date and relevant content, to helping you appear for local searches and also ranking on the 1st page of a search engine shows that your website is trusted, which is also then translated into trust with the consumer. Overall, SEO is always an important practice, with brand credibility being an important one, as bringing traffic to your website is worth nothing if people don’t actually convert and become customers, which happens when they trust you as a brand.